Paper company Arjowiggins has launched a global campaign for its new paper range Rives.
Created with design agency BVD in Stockholm, the campaign sheds fresh light on the printability of both Rives and Rives Sensation, as well as the French paper-making heritage of the collection.
The campaign features a pack of printed samples, a new visual campaign, and a suite of digital assets. According to the company, Rives is ideal for print jobs that require sharp colour rendering as it is compatible with all major print techniques, including varnishing without the need for a pre-sealer.
Jose-Anne d’Auvergne, head of marketing at Arjowiggins, said, ‘With digital communication dominating our lives, high-quality paper – whether it’s used in books, packaging, or stationery – is uniquely placed to satisfy people’s hunger for tactility. Our customers increasingly seek paper products with a memorable tactile twist and Rives presents the perfect antidote to intangibility.’
The new ‘I am Rives’ sample book features a set of ten cards demonstrating the results of an array of print processes – offset, digital, embossing/debossing, hot-foil, and silkscreen.
Design director and partner at BVD Rikard Ahlberg, said, ‘We decided to make the textures the heroes of the campaign. The combination of these with different printing techniques and unique type-settings and layouts for each card within the sample book gives each paper its own character within the visual persona of Rives.’
Two foldout posters feature high-resolution photography of a light-splitting prism to display the print performance of Rives Sensation’s gloss and ultra-matt finishes. The campaign also uses super-close-up imagery to make the paper live in the digital space. For example, two motion clips, for use on social media, that take viewers on a journey across the surface of each of Rives’ eight textured surfaces.
Ms d’Auvergne added: ‘We always aim to make paper that appeals to the senses. We believe that a sheet of paper between the fingers should evoke feelings, inspire and ultimately unlock creativity—and Rives does this so well. We hope that the new campaign conveys all the attributes of this unique paper range and appeals to designers, brand owners and printers worldwide in a new way.’
