SA International (SAi) has appointed Eyal Friedman as its new vice president of product management.
Mr Friedman’s new role will embrace both SAi’s flexi software for sign and display projects, as well as the company’s EnRoute CAD/CAM software for CNC routing applications.
Mr Friedman, who has amassed over two decades of experience at the company, started in 2000 when he joined as a technical support representative, before ultimately achieving the position of vice president of technical services.
He said, ‘I’m delighted to be leading a team that always has its eye on adapting our products and adding tools to ensure we continue to meet the changing requirements of customers, be they existing users running a digital printing workflow, or those seeking to leverage greater automation as they move from analogue to digital platforms.’
Don Feagan, president and COO, added, ‘Eyal boasts the established and extensive experience that blends a thorough technical knowledge of our foremost software packages together with a deep understanding of the design to production requirements of our customers. Not just that, but his natural drive and enthusiasm to continually shift the dial and seek opportunities to further improve upon our solutions offering makes him the ideal person for this role.’
