Precision Proco has welcomed confectionery brand Tony’s Chocolonely to its portfolio clients to bolster supply chain reliability and drive sustainability.
Precision Printing, Prime and ProCo joined forces in August 2020. Tony’s is a chocolatier with the defining principle of putting an end to modern slavery and illegal child labour on cocoa farms in West Africa.
Precision Proco supports Tony’s by executing personalised orders in the UK – online Tony’s customers can customise packaging designs, add recipient names and upload photos to be printed on their bespoke wrapper.
Prior to its partnership with Precision Proco, Amsterdam-based Tony’s worked with a print service provider in the Netherlands to fulfil UK orders. However, the chocolate-maker decided to change provider for UK distribution following significant cost increases and delivery challenges created by Brexit. Tony’s was keen to maintain its use of HP Indigo presses when searching for a new UK-based provider, having relied on the technology for a number of years.
Ben Greensmith, UK country manager of Tony’s Chocolonely, said, ‘Precision Proco are experts at what they do and can provide us with a complete print and fulfilment solution, from high-quality personalised wrappers and packaging, to understanding our choco fans better. This reduces complexity and costs, which enables us to give our fans the very best experience whilst maximising positive impact.’
Precision Proco relies on a fleet of Indigo printers to deliver high-quality personalised and sustainable wrappers for Tony’s, including the Indigo 10000 and Indigo 12000 B2 digital presses, supported by technology such as HP SiteFlow to deliver thousands of personalised bars every day to customers across the UK.
Jon Tolley, chief innovation officer at Precision Proco, said, ‘Thanks to a global collaboration between HP Indigo users, this exciting project has been brought to life in the UK. Tony’s is an amazing brand and we aim to help them get their message out in the UK with a little personalisation powered by HP Indigo technology – and occasional tasting of some fantastic chocolate along the way.’
