East Yorkshire-based printing and signage company Greens the Signmakers has revealed how investing in the HP Latex R2000 has helped the business take on new work and enhance its environmental credentials.
Celebrating its 60th anniversary in business in 2023, Greens offers a wide range of printing and signage services to customers both locally and across the UK, with the business counting the likes of Halfords, Carpet Right and Currys among its high-profile clients.
Managing director Lawrence Green said, ‘The R2000 is the perfect all-rounder for us as a business and was the obvious choice when it came to making the investment. Once up and running, it will just keep going. We tend to do a lot of flatbed work in the day, while we will leave a roll in to print overnight, meaning when we arrive at work the next day, we have something to work on straight away.
‘As well as being a great printer, it also produces work that can be recycled due to the fact it runs on HP Latex inks. These water-based inks do not change the properties of the material we are printing on the machine. For example, if a material was flame-proof before printing, it will still be after being printed with HP Latex ink, or if it was recyclable, it will remain so when printed.
‘In contrast, with our UV kit, when we run recyclable materials through it, it is much harder, and sometimes not possible at all, to recycle after it is printed. Now we are running the new R2000, the vast majority of what we supply doesn’t have to end up in landfill; we can control the full life of the product, which was not possible before.’
Mr Green added it has also allowed the company to take on more work in one of the industry’s most profitable areas – vehicle graphics.
He said, ‘We were previously doing some work in this area, but with the R2000, the quality of the print as it stretches over the vehicle is really fantastic. It has provided another steady stream of income for us, which was a pleasant surprise.’
