Family-owned garden pottery supplier Woodlodge Products used its HP Latex R2000 printer to produce a sustainable exhibition stand.
Based in Tetbury, the company is a regular attendee at Glee, the a UK garden and outdoor living trade show. As the event attracts thousands of visitors, Woodlodge sought to produce a design that would not only stand out in the busy hall at the June 2022 event, but also reflect the planet-friendly nature of the show.
The HP Latex R2000 was used to print graphics onto Xanita Fibreboard, an engineered fibreboard made from recycled used cardboard boxes and supplied by Antalis. Combined with the water-based Latex inks, Woodlodge was able to deliver on its sustainable pledge while at the same time create an eye-catching stand that drew plenty of attention.
Woodlodge’s graphic and print production manager Steve Partington said, ‘This year we had our largest stand ever with a footprint of just over 1300sqm, spanning the width of the NEC hall. With such a large space, we needed to ensure that the stand flowed and that our current and potential customers realised that they were still on the Woodlodge stand as they explored our products.
‘As such, we needed to ensure that we produced an impactful stand with a view to minimising cost, but also ensuring a strong brand message was communicated. Over 1800sqm of print and cut materials was produced for this event. The speed in which we produced the stand was amazing; we were certainly up against a tight deadline.’
Woodlodge has been running its HP Latex R2000 printer for more than two years now and has used the machine on a wide range of projects.
