Leicester-based direct marketing specialist Go Inspire has announced a partnership with Bloomreach to ‘supercharge personalised communications across the customer journey’.
Bloomreach offers a suite of products that support personalisation in e-commerce, which Go Inspire will now use to enhance the services it provides its clients. Go Inspire, which mails a total of over 800million printed items, and sends a total of over 1 billion communications each year, will be now able to deliver personalised messages powered by unified customer and product data with speed and scale thanks to AI optimisation. The company says its clients will benefit by getting revenue-driving digital commerce experiences that work across all channels and customer journeys.
Dimitri Kyrpianou, managing director of Go Inspire CX, said, ‘As a leading data-led marketing company, we are delighted to integrate Bloomreach solutions within our offer to boost our services to customers.
‘With technology advancing at its current trajectory, it was important that we stayed ahead of the curve and our partnership with Bloomreach enables us to do just that. We are really excited about what this could mean for us and our clients.’
Chris Williams, Channel Partnerships team lead, UKI & France, Bloomreach, said, ‘Bloomreach is thrilled to be collaborating with Go Inspire, a forward-thinking partner with strong roots in data-driven marketing and technology.
‘We are confident our collaboration will enable Go Inspire to deliver results, by empowering marketing teams with the right strategy, process, and tools to elevate the customer experience.’
Go Inspire was bought by Xerox in July 2022.
