Printed visual communications specialist Blink has hailed the impact of its new HP Latex R1000 printer, revealing that the machine has already helped it to secure a contract with a global consumer brand just weeks after installation.
Celebrating 21 years in business in 2023, Blink produces a range of visual communications solutions including displays, packaging, and commercial print; both for direct clients, as well as white-labelled for several major UK retail display agencies. The company counts major brands such as Hallmark, Nissan, Superdry, Adidas, Deliveroo and Dior among its clientele.
Managing director Esther Butterfield said, ‘Following due diligence and comparison of the press against others on the market we realised that, for us, there really was only one choice. The printer will enable us to do good while doing business, without compromising quality, thanks to the amazing colour reproduction and high-opacity whites it can achieve.
‘The process used by the printer also brings with it added benefits for the health of our people when using the machine, with no UV or danger to operators from the handling of the water-based HP inks.’
The machine was installed in January 2023 and, according to the company, has had an instant impact on the business, helping it to win a major contract with a global consumer brand. It used the HP Latex R1000 to run a ‘blind’ colour-match trial to satisfy the client that it could achieve accurate and consistent colour reproduction and meet exacting standards for brand guardianship across its retail marketing print.
Building on this initial success, Esther said blink will now seek out other clients to benefit from the high-quality output of the HP Latex R1000, coupled with its environmental credentials.
