Wide-format print and branding specialist MacroArt has helped various clients enhance their sustainability credentials at the ICE gaming event held at ExCel London in February 2023, by recovering over 1500sqm of graphics materials from the show and thus diverting it from potential landfill.
Clients sourcing graphics from MacroArt at the event were provided with a turnkey print, install, dismantle and take-back service for their stand graphic prints, ensuring that all materials were captured and brought back for recycling correctly. Analysis after the event showed that some 1500sqm of graphics materials was collected, graded and processed into suitable audited waste streams by MacroArt’s dedicated Sustainability Team. The team developed processes to minimise impact for clients on-site whilst maximising the quantity of materials reclaimed.
Matt Guise, MacroArt’s sales director, was delighted with the success of the initiative. ‘As the first of what we hope will be many turnkey projects, it was rewarding to see both how smoothly everything went and how much material we were able to redirect to our audited waste streams,’ he commented.
‘Our experience at ICE has clearly shown that making a significant reduction in waste at large-scale shows is more than achievable, and we are now focusing on delivering and improving this service at future events. By providing this for both individual clients, and large scale shows with multiple clients, we are once again proving our commitment to offering the most sustainable options for graphic production.’
