Berkshire-based Oasis Graphic Co has reported growth in productivity, versatility and reliability from its recently installed swissQprint Nyala 4 flatbed UV printer, leading to business wins in new markets.
Oasis operates in a wide range of sectors, from small vehicle decals and retail signage to wide format promotional graphics. It offers an array of bespoke print solutions to its clients, often using a number of challenging substrates.
After the pandemic, company directors Lisa and Simon Osborne decided to reset the business and review its target markets, and invested in new talent and equipment. With the support of its existing clients and staff, Oasis has grown to a team of 14, and anticipates a £2 million turnover this year.
The swissQprint Nyala, equipped with six colours, plus white and varnish, and a roll-to-roll option, was instrumental in the company’s production development and growth. Key amongst the new markets for the company is art reproduction, where it is claimed that the Nyala has enabled ‘effortless delivery of high-quality printing’, which combined with the addition of new finishes, such as varnish and texture printing, has allowed the business to provide customers with the results they’ve been looking for.
The Nyala’s 3.2m roll-to-roll option has enabled the company to develop its interior furnishings market with the production of a range of finishes for wallpapers and wraps. Enquiries for bespoke printing have also increased.
‘Confidence in quality and creativity of print from our Nyala has encouraged us to sample and test a variety of new effects and finishes for our clients,’ commented Ms Osborne. ‘Whereas before we’d be showing off samples that were as close as we could get to the client’s idea, we can now provide them with results exactly as they have specified, and in a number of cases, over and beyond what they ever expected.’
Stephen Pridham, sales manager at swissQprint is delighted at the impact the new machine has had: ‘Oasis knew that the Nyala would enable them to open new opportunities and it is fantastic to see how the investment is now truly delivering for the business.’
