Yorkshire-based printer Instantprint has released an exclusive limited edition ‘Royal Foil’, a print finishing option in purple that can be added to a range of products in spirit of the upcoming coronation.
With the upcoming King’s Coronation, Instantprint says that its customers can make the most of maximised footfall in the UK and capitalise on the Coronation, with the new purple foiling option that is widely associated with royalty.
The purple foil, which reflects light from many angles, has already been a popular, according to Instantprint, with the hospitality sector a big purchaser of this finishing option for applications ranging from invitations to luxury cocktail menus, In response to demand, the company is considering making the ‘Royal Foil’ a permanent feature.
Head of Instantprint, Laura Mucklow, commented, ‘At Instantprint, we’re always looking for new ways to support our customers. We’ve been so excited for the Coronation and couldn’t wait to share our new foiling option. We’ve seen a great uptake in orders already and we’ve really enjoyed seeing the various artwork customers have utilised it on.’
