UK-headquartered global design and production agency B_RD has invested in two HP Latex printers, in order to offer more sustainable printing options to its customers around the world.
Founded in 2016, B_RD focuses on creativity, production, logistics and installation on retail, event and hospitality projects. Working with clients throughout the entire process, from the initial concept to the final delivery of the project, B_RD is committed to offering customers a wide range of production options.
With the demand for sustainable print among clients on the rise, B_RD has sought to update its printing technology with more ‘planet friendly technology’.
B_RD approached approved HP distributor Papergraphics for advice on the investment, working with the large-format print specialist to identify two options from the HP Latex range. The first investment saw an R2000 installed at B_RD’s UK facility in December of last year. After seeing the impact of the machine on production and how it opened up more sustainable print options for clients, B_RD added an HP Latex 2700 printer in April 2023.
B_RD founder and CEO Ben Needham highlighted the use of HP Latex inks was the primary deciding factor. HP Latex Inks are water-based and are significantly kinder to the environment than solvent, eco-solvent and UV ink products.
‘The main reason we opted for HP Latex was that it allows us to print every type of material but with a more sustainable ink,’ he commented. ‘This supports the overall sustainability drive within the business and allows us to produce higher quality work in house, granting us greater control over print quality and timings.
‘We produce all our graphics for multiple campaigns across our entire client base. This includes both large- and small-format items in various quantities, from one-offs to 200-store rollouts. Running our own machines gives us complete control and the flexibility to be able to accommodate our clients’ requirements, and the ability to react quickly to challenges.
‘We are now more competitive and our work is of the best quality within the retail design sector. The printers also allow us to offer our clients a completely sustainable option along with the recycling of all the products after their lifecycle.’
Following the success of this investment, B_RD now has plans to establish a similar setup at its other locations around the world to support growth across the wider business.
