Premier has entered an exclusive partnership with Drytac that will see the latter’s range of wide-format display print materials like SpotOn become readily available as part of Premier’s offering throughout the UK and via GPMI in Ireland.
The decision to designate Premier as an exclusive stockist comes after Drytac began working with the supplier in July. Hayden Kelley, CEO of Drytac, explained, ‘We have very much enjoyed working with Premier over the past couple of months and have already felt the benefits of this partnership.
‘In order to streamline our distribution across the UK & Ireland, we have decided to make the stockist arrangement exclusive – making it even easier and quicker for our customers to purchase Drytac products.’
Brad West, Premier’s wide-format media sales director, added, ‘Drytac is trusted by display printers, sign makers and installers alike and we are delighted to be able to now offer this market leading brand to our customers across the UK and Ireland.
‘This is a significant move for us and a great opportunity to further grow our wide format sales. The Drytac range will be stocked throughout our branch network and in-depth at our display graphics centre in Wellingborough.’
Premier will be showcasing various Drytac products on its stand at The Print Show from 19–21 September 2023 at the NEC, Birmingham. The company is also running a promotion for Drytac’s SpotOn monomeric film with dot pattern adhesive material during the last quarter of 2023 in which purchasers of the material may win ‘spot’ prizes.
