Further to securing the European rights to the Cami video-sharing service earlier this year, Where The Trade Buys (WTTB) is offering personal and business customers the ability to share personalised video messages via a downloadable QR code that can be printed onto virtually any material that the digital print platform supports.

Originally limited to messages of 29 seconds, this technology has now been developed to offer videos of up to three minutes, plenty to share festive wishes and news or to promote a business or service. Users buy a code on the WTTB website and then can upload a video via the Cami site to create their content, which can then be used in a variety of ways, including for businesses to promote upcoming events, discounts or sales.

In additional to seasonal greetings, WTTB says CamiCode has numerous potential applications, such as on a business card where scanning the QR code can deliver a personalised message, or for celebrations or weddings. The code can be incorporated into a range of printed materials, including flyers, leaflets, posters, banners and even on apparel such as T shirts and hoodies.

Gary Peeling, CEO of WTTB, believes that the extended messaging will be well received. ‘Unique video content is a fantastic way for people to engage either with loved ones or with potential or existing customers,” he said. ‘Now being able to record messages of up to three minutes gives everyone a real opportunity to spread goodwill or to use as a sound business marketing device.’

CamiCodes are for sale at WTTB at £8 for the three-minute version, with the 29 second version currently available at a special offer price of £4.