Kodak has printed a series of promotional postcards for the cinema release of Searchlight Pictures’ Poor Things, itself shot on Kodak film, using its Prosper Ultra 520 web inkjet press, to provide a collectible memento to complement the award-winning film.
Described as a science fantasy black comedy, Poor Things was produced and directed by Yorgos Lanthimos and released in September 2023, gathering both critical acclaim and awards including a Golden Lion at the Venice International Film Festival, two Golden Globe awards, BAFTA nominations and is shortlisted for the Academy Awards (‘Oscars’). It was shot on a combination of Kodak Ektachrome, Vision3 500T and Eastman Double-X Black & White 35mm film stocks, as part of the director’s intention to create ‘a unique and memorable visual setting’ for the fantastical story of the film.
Kodak acted on the opportunity to complement the film with printed materials, resulting in the production of an 11-panel postcard set that features images captured on set by photographer Atsushi Nishijima. The photos were also shot on Kodak film, Professional Porta 400 in this case.
To support the global launch of the film across territories including the US, UK and EMEA region. 110,000 postcard sets were printed three-up on the Prosper Ultra 520 web press, on 185gsm Pixelle Enhanced HiBrite inkjet paper, running at speeds of up to152m/min. Once printed, the sets were cut, perforated and fan-folded for distribution.
‘The Poor Things postcard collection is not just a promotional endeavour; it’s a celebration of the craftsmanship and artistry that goes into creating memorable cinematic experiences. This joint project has shown that the Prosper Ultra 520 Press is ideally suited to efficiently producing high-quality, high-ink coverage work with short lead times,’ commented Denisse Goldbarg, Kodak’s chief marketing officer and head of EAMER Sales.
