In response to the increase in demand for promotional products, Northern Ireland-based MSM Print and Promotions (MSM) has expanded its print capabilities by adding a swissQprint Impala 4 to complement its existing swissQprint Nyala 4 flatbed printer.
With almost thirty years of industry experience, MSM is renowned for its high-quality printing and promotional solutions, particularly as a trade supplier of promotional and retail car air fresheners. The acquisition of a swissQprint Nyala in 2022 replaced two older flatbed UV printers. Since then, productivity has been boosted and significant running cost savings made.
Enhanced productivity and cost savings
Recognising swissQprint’s commitment to quality and service, the investment in the new swissQprint Impala represents MSM’s ambition to increase production capacity, expand its product range while maintaining robust workflow capacity for its core promotional business.
Both the Nyala and the new Impala were commissioned with CMYK, white, and varnish, ensuring the high level of detail and quality MSM’s customers expect. Tom Smyth, managing partner at MSM, remarked, ‘swissQprint’s efficiency is remarkable, and we’re delighted to have the new Impala operating next to our Nyala. The decision to purchase a second swissQprint was an easy one. Our transition to swissQprint has not only improved productivity and lead times, but also resulted in significant savings in ink and energy costs.’
‘With their ease of use, environmental advantages, quality output, speed and reliability we are proud owners of this advanced technology, they’re a pleasure to use’, Tom Smyth underlined.
Ian Maxfield, regional sales manager at swissQprint UK, commented, ‘We are delighted to support MSM’s continued growth with a second swissQprint machine at their Northern Ireland facility. We greatly value their trust in our machines and look forward to supporting their demand for their unique specialist and varied applications.’
