Jicmail shows web sales conversion boost via mail
27 February 2024
from Jicmail, 40% of website visits prompted by mail converted to online purchases in Q4 2023, and 6.5% of mail prompted a purchase in the…
direct marketing
CFH makes Xerox toner and workflow investment
19 January 2024
CFH has added two Xerox toner presses plus FreeFlow software to its operations in order attract new clients and capitalise on emerging opportunities
SMP welcomes Royal Mail government sector initiative
3 January 2024
The Strategic Mailing Partnership has welcomed the new Government Sector Economy Incentive from Royal Mail
The power of print to drive loyalty
6 November 2023
As the limitations of fully migrating retail customer loyalty programmes to digital platforms become apparent, there has been a renewed interest in digital print, says…
TagG takes second and third Screen web inkjets
2 November 2023
TagG Informatique has installed two Screen Truepress Jet web inkjet presses to increase speed and capacity of production
Industry involvement grows as second year’s SMP Awards are unveiled
29 September 2023
The second SMP Awards demonstrated increasing awareness of and engagement in the direct mail sector, with winners across multiple disciplines
SMP Awards expands with two new categories
10 July 2023
The Strategic Mailing Partnership (SMP) has called for entries in this year's Strategic Mailing Performance Awards, and has added two new categories
Mail attention: Jicmail reveals Q1 figures and study findings
20 June 2023
Jicmail’s diary-based data captured from a panel of 1000 households every month revealed that in Q1, 95% of mail had some form of physical interaction…
SMP welcomes trade associations
26 March 2023
The Strategic Mailing Partnership has partnered with BPIF, the Data and Marketing Association (DMA), and the IPIA to launch a new membership scheme for trade…
Quadient research shows physical mail still has impact
15 December 2022
Research carried out by Quadient suggests that nearly two thirds of consumers are more likely to open and read a letter than an email.
Go Inspire continues investment and gains EcoVadis Gold
2 November 2022
Go Inspire has continued its investment in mailing equipment, reaching over £1 million, and gained EcoVadis Gold accreditation
Entries open for Strategic Mail Performance Awards
28 July 2022
Entries are now open for the Strategic Mail Performance Awards 2022
Xerox acquires Go Inspire to grow global presence
6 July 2022
Xerox has acquired Go Inspire, a UK-based print and digital marketing service provider, to help grow its global presence.
Communisis refreshes HP PageWide fleet
2 February 2022
Communisis has committed to six new HP PageWide web press lines across its Liverpool and Leeds production sites as part of a £14 million investment
O/D opts for programmatic DM with Screen inkjet
16 December 2021
O/D has added a second Screen Truepress 520HD+ press, doubling its digital web inkjet capacity