direct marketing

 

Bakergoodchild adds item-level mail tracking

8 March 2021

Bakergoodchild has launched a new service which offers item-level real-time mail pack tracking that can be used to trigger automated personalised multi-channel communications.

Personalised page-turners

12 October 2018

Once a staple of the direct marketing world, the catalogue is coming back, but this time it’s personalised and more effective than ever. Jim Bower…

Konica Minolta partners with DMA

15 June 2017

Mark Hinder, head of market development for Konica Minolta Europe   A recently-announced strategic partnership sees Konica Minolta sponsoring the Direct Marketing Association awards. Mark…

Digital Printer