Clever campaigns
19 November 2018
Multi-channel is the current description for promotional campaigns that combine several media channels to reach the target audience, often with some degree of personalisation.
multichannel
DirectSmile upgraded and rebranded
1 February 2018
Editable themes enable quick campaign planning with EFI MarketDirect EFI has updated its DirectSmile multi-channel communications campaign management software and rebranded it as MarketDirect to…
Using creativity to capture print
21 June 2016
Guests get a close up look of the 7800 When AlphaGraphics North East opened its doors to show off how it was using its HP…
Digital print launches at TFM&A
30 January 2015
PODi Europe has created a new initiative, the PODi Launch Pad Pavilion, to give digital printers the opportunity to promote their services and generate leads. …
Digital Printer looks to join print to the digital world
1 December 2014
By using exciting technology from Ricoh, Clickable Paper, Digital Printer will look at bridging the gap between print and the digital world. The magazine’s December…
Alan Charnley joins MBA Group
13 October 2014
Alan Charnley has been appointed as an independent non-executive director MBA Group, the multi-channel communications company has appointed Alan Charnley as an independent non-executive director,…
DirectSmile users gather at first ever conference
15 September 2014
Over 100 DirectSmile cross media customers gathered at the end of August in Berlin, Germany for the first ever user conference. Users met to share…
DirectSmile acquired by EFI
22 July 2014
EFI has acquired DirectSmile GmbH, a software solutions provider for cross media marketing automation, to give customers data-driven digital print and enhance the marketing capabilities…
iPR adds to marketing service strategy
14 July 2014
Pureprint Group has adopted iPR (intelligent Print Recognition), from documobi, as part of its overall strategy to deploy multiple marketing services whilst retaining print as…
Compart enters the UK market
25 November 2013
Global provider of multichannel output management solutions, Compart, has extended its Northern European footprint into the UK and Nordics. The company offers software for purposing…